Connecting Aotearoa to Emerging Global Frontiers

Export and Expansion Solutions for High-Growth Markets

The global economic landscape is undergoing a profound transformation, with emerging markets and new power centers taking center stage.

New Zealand organisations must look beyond traditional trade routes and existing partnerships to unlock the next wave of strategic opportunity.

Ghost Dynamics and our curated global partners support future thinking leaders to de-risk that journey, providing an end-to-end platform for navigating commercial, policy, and cultural complexity in these dynamic and often misunderstood markets.

We complement government and industry efforts, offering additional horsepower and precision support tailored to new market opportunities. We work with New Zealand companies, innovators, Iwi-led ventures, and public sector organisations.

The India-New Zealand Launchpad

We’ve chosen India as our flagship launchpad — a market where scale, ambition and innovation converge, and where the demand for high-integrity, globally connected solutions continues to accelerate.

Through our JV partnership with The Asia Group we help you move from idea to traction with unparalleled in-market insights and full spectrum support.

We work collaboratively alongside government programs of work such as NZTE’s Illuminate program.

As members of the INZBC,  we partner and collaborate with the wider New Zealand ecosystem to strengthen economic ties between India and New Zealand.

Through this launchpad, we enable:

  • New Zealand businesses, startups, Iwi-led ventures, and public institutions to engage with confidence and clarity
  • Indian organisations to access New Zealand's innovation ecosystem and pursue reciprocal growth opportunities
Capitalise on the current momentum towards a stronger relationship between New Zealand and India, as our governments move to:

Expand two-way trade in high-growth industries.

Secure stronger market access through trade agreements.

Leverage India’s economic momentum for mutual prosperity.

Enhance New Zealand’s presence in the Indo-Pacific region.

Our services

We don’t stop at strategy — we help you land, operate, and grow in-market.

01

Early-Stage Strategy & Executive Enablement

We recognise that many organisations need to build the case internally before committing to international expansion. That’s why we offer:

  • Board and Executive-Level Briefings
    Providing leaders with clear insights into the worlds opportunity landscape, helping to asses strategic fit and alignment with organisational goals
  • Market Opportunity Workshops & Pre-Delegation Briefings
    Prepare your team for success with targeted market insights and strategic guidance, ensuring every delegation is ready to seize new opportunities with confidence.
  • Business Case Development
    Evidence-based support to unlock internal or government funding, including value modelling, risk assessment, and alignment with trade and innovation priorities
  • Stakeholder Engagement Materials
    Tailored slide decks, briefing papers, and communications to help influence internal or cross-audience decision-making

02

Core Market-Entry Services

Once you're ready to proceed, we provide the full spectrum of services found in leading global market-entry firms:

  • Market Research & Opportunity Mapping
    Sector-level intelligence and comparative advantage assessments
  • Partner Discovery & Commercial Enablement
    On-the-ground support and trusted representation including warm connections with trusted stakeholders across government and industry
  • Regulatory Navigation & Policy Insight

    Understanding how to work with — not around — complex regulatory frameworks
  • Localised Service Design
    Ensuring your product or service meets the nuanced needs of a new market and/or audience group
  • Go-to-Market Planning & Execution
    Branding, digital, communications, and activation to ensure you're market-ready
  • Cultural Navigation & Relationship

    Management
Bridging behavioural, regulatory, and commercial expectations with nuance

03

Precision Capability, Where It’s Needed

We build dynamic specialist teams to support your unique and changing requirements:

  • Execution Capability
    We deliver what others only plan — from launch assets to ongoing operations support
  • Embedded Partnership Model
    We act as an extension of your team, aligned with your commercial and cultural context
  • Capability & Transition Planning
    We help your team become confident, self-sufficient market operators over time ensuring a smooth transition from our team to yours

Our Team

Meet Our Team of Specialists

Our team spans business, policy, climate, digital and global partnerships — with lived experience and deep networks in both New Zealand and India.

Julie

Julie Leuzinger, Co-founder, Ghost Dynamics

Leader of large-scale digital transformation and emerging tech ventures. Julie brings a strong focus on strategic direction, capability building and high performing go-to-market execution.

View bio
toni

Toni Truslove – Global Market and Diaspora Specialist

Former CEO of Kea New Zealand, Toni brings deep experience in global business networks, export acceleration, and supporting NZ businesses to scale through international diaspora and commercial communities.

View bio
izzy

Izzy Fenwick – Climate and Sustainability Collaboration Lead

Izzy leads our climate-focused market entry work, helping NZ organisations navigate India’s growing demand for clean energy, regenerative agriculture, and resilient infrastructure.

View bio
Ashok Malik profile

Ashok Malik – Partner and Chair, The Asia Group (India)

Ashok is one of India’s foremost policy minds, with extensive experience advising governments and Fortune 500 companies on India’s strategic direction, regulatory frameworks, and public affairs.

View bio
Aman Raj Khanna profile

Aman Raj Khanna – Managing Director, The Asia Group (India)

Aman leads The Asia Group’s India platform and brings over 15 years of experience at the intersection of policy and business, with deep networks across Indian central and state government, industry, and tech sectors.

View bio

Who we are

Unparalleled in-market intelligence and expertise through collaboration.

ghost dynamics logo
x
TAG logo
illustrated small butterflies forming the outline of a larger butterfly

Ghost Dynamics is a strategic delivery consultancy that helps organisations access new opportunities and accelerate growth.

While others talk about future frontiers in market opportunities and business expansion, we're actually creating the solutions and opening the doors to get you there.

Expanding into new markets isn’t just about ambition—it’s about execution. Ghost Dynamics helps businesses access, land, and scale in the Indo-Pacific, bringing together deep market insight, trusted networks, and hands-on delivery to turn opportunities into sustainable growth.

Born in New Zealand's dynamic landscape and connected to the world, we combine strategic thinking with practical expertise to drive meaningful expansion across oceans. Our team has decades of experience working with both the New Zealand Government and international partners to support exporters at scale—whether shaping national export and go to market strategies or directly helping businesses market and sell their products overseas. We understand the complexities of international growth and operate at the intersection of strategy, execution, and results.

From market entry strategy to hands-on go to market support, Ghost Dynamics moves at pace to help you break into new markets and scale with confidence. The next frontier in global growth is within reach—we’re here to help you get there, faster.


Our exclusive partnership with The Asia Group gives Kiwi businesses an on-the-ground competitive edge.

The Asia Group (TAG) is a dynamic strategic affairs and policy consulting firm with deep roots in government and private sector Indo-Pacific expertise, specializing in market entry, expansion, and risk management. Headquartered in Washington, DC, and with offices across major Asian cities, including New Delhi, Mumbai, Hanoi, Tokyo, Shanghai, Hong Kong, and Bangkok. TAG's team of over 100 experts delivering successful outcomes in policy, trade, law, crisis management, and investment consulting throughout the Indo-Pacific region.

The Asia Group brings deep credibility at the intersection of corporate strategy and public policy, providing businesses with the insights and foresight needed to navigate complex global markets. With a dedicated team of multi-disciplinary experts, they deliver rigorous, value-added analysis, connecting policy trends with commercial impact to help businesses make informed, strategic decisions. They have decades of experience with:

  • Regulatory navigation: Ensuring smooth, compliant market entry.
  • Strategic partnerships: Connecting NZ businesses with trusted Indian and Indo-Pacific distributors, buyers, and government contacts.
  • Real-time market insights: Helping exporters adapt to shifting economic conditions and trade policies.

Their proprietary 10+ years of global data illuminate how companies across diverse industries respond to geopolitical shifts and policy developments, offering a competitive edge for businesses expanding into high-growth regions like India.

Get in touch

Let’s Start the Conversation

Whether you're just beginning to explore new markers, or ready to land and grow — we’re here to help you move forward with clarity, confidence, and with the right partners by your side.

Julie Leuzinger

Founder, Managing Director

Email icon
julie@ghostdynamics.co
Phone icon
+64 21 285 8537

Toni Truslove

Global Market and Diaspora Specialist

Email icon
Toni@ghostdynamics.co
Phone icon
+64 21 462 444