Connecting Aotearoa to Emerging Global Frontiers
Export and Expansion Solutions for High-Growth Markets
The global economic landscape is undergoing a profound transformation, with emerging markets and new power centers taking center stage.
New Zealand organisations must look beyond traditional trade routes and existing partnerships to unlock the next wave of strategic opportunity.
Ghost Dynamics and our curated global partners support future thinking leaders to de-risk that journey, providing an end-to-end platform for navigating commercial, policy, and cultural complexity in these dynamic and often misunderstood markets.
We complement government and industry efforts, offering additional horsepower and precision support tailored to new market opportunities. We work with New Zealand companies, innovators, Iwi-led ventures, and public sector organisations.
The India-New Zealand Launchpad
We’ve chosen India as our flagship launchpad — a market where scale, ambition and innovation converge, and where the demand for high-integrity, globally connected solutions continues to accelerate.
Through our JV partnership with The Asia Group we help you move from idea to traction with unparalleled in-market insights and full spectrum support.
We work collaboratively alongside government programs of work such as NZTE’s Illuminate program.
As members of the INZBC, we partner and collaborate with the wider New Zealand ecosystem to strengthen economic ties between India and New Zealand.
Through this launchpad, we enable:
- New Zealand businesses, startups, Iwi-led ventures, and public institutions to engage with confidence and clarity
- Indian organisations to access New Zealand's innovation ecosystem and pursue reciprocal growth opportunities
Our services
We don’t stop at strategy — we help you land, operate, and grow in-market.
01
Early-Stage Strategy & Executive Enablement
We recognise that many organisations need to build the case internally before committing to international expansion. That’s why we offer:
- Board and Executive-Level Briefings
Providing leaders with clear insights into the worlds opportunity landscape, helping to asses strategic fit and alignment with organisational goals - Market Opportunity Workshops & Pre-Delegation Briefings
Prepare your team for success with targeted market insights and strategic guidance, ensuring every delegation is ready to seize new opportunities with confidence. - Business Case Development
Evidence-based support to unlock internal or government funding, including value modelling, risk assessment, and alignment with trade and innovation priorities - Stakeholder Engagement Materials
Tailored slide decks, briefing papers, and communications to help influence internal or cross-audience decision-making
02
Core Market-Entry Services
Once you're ready to proceed, we provide the full spectrum of services found in leading global market-entry firms:
- Market Research & Opportunity Mapping
Sector-level intelligence and comparative advantage assessments - Partner Discovery & Commercial Enablement
On-the-ground support and trusted representation including warm connections with trusted stakeholders across government and industry - Regulatory Navigation & Policy Insight
Understanding how to work with — not around — complex regulatory frameworks - Localised Service Design
Ensuring your product or service meets the nuanced needs of a new market and/or audience group - Go-to-Market Planning & Execution
Branding, digital, communications, and activation to ensure you're market-ready - Cultural Navigation & Relationship
Management Bridging behavioural, regulatory, and commercial expectations with nuance
03
Precision Capability, Where It’s Needed
We build dynamic specialist teams to support your unique and changing requirements:
- Execution Capability
We deliver what others only plan — from launch assets to ongoing operations support - Embedded Partnership Model
We act as an extension of your team, aligned with your commercial and cultural context - Capability & Transition Planning
We help your team become confident, self-sufficient market operators over time ensuring a smooth transition from our team to yours
Our Team
Meet Our Team of Specialists
Our team spans business, policy, climate, digital and global partnerships — with lived experience and deep networks in both New Zealand and India.
Julie Leuzinger, Co-founder, Ghost Dynamics
Leader of large-scale digital transformation and emerging tech ventures. Julie brings a strong focus on strategic direction, capability building and high performing go-to-market execution.
View bio
Andrew Hawley, Co-founder, Ghost Dynamics
Andrew excels in challenging convention and connecting ideas, people, and organisations to add the speed and scale that drive transformative outcomes.
View bio
Toni Truslove – Global Market and Diaspora Specialist
Former CEO of Kea New Zealand, Toni brings deep experience in global business networks, export acceleration, and supporting NZ businesses to scale through international diaspora and commercial communities.
View bio
Izzy Fenwick – Climate and Sustainability Collaboration Lead
Izzy leads our climate-focused market entry work, helping NZ organisations navigate India’s growing demand for clean energy, regenerative agriculture, and resilient infrastructure.
View bio
Ashok Malik – Partner and Chair, The Asia Group (India)
Ashok is one of India’s foremost policy minds, with extensive experience advising governments and Fortune 500 companies on India’s strategic direction, regulatory frameworks, and public affairs.
View bio
Aman Raj Khanna – Managing Director, The Asia Group (India)
Aman leads The Asia Group’s India platform and brings over 15 years of experience at the intersection of policy and business, with deep networks across Indian central and state government, industry, and tech sectors.
View bio
Clemens Berndt – Technology Advisor
For the past 25 years Clemens has been turning his passion for technology into his mission; helping organisations achieve operational excellence—delivering more while eliminating waste through innovative application of technology.
View bio
Professor Allan Blackman – Science Advisor
Allan Blackman is a Professor at the Auckland University of Technology in Auckland, New Zealand. He obtained his BSc(Hons) and PhD degrees from the University of Otago, New Zealand.
View bio
Professor Sebastian Leuzinger - Climate Science and Sustainability Advisor
One of New Zealand's leading Environmental Scientists, Sebastian Leuzinger, a professor of Ecology offers an external, unbiased perspective, ensuring credibility and accuracy.
View bio
Tom MacDonald - Commercial & Trade Advisor
Tom brings decades of commercial experience and deep relationships across the GCC, UA and India. Tom heads his family’s third-generation family business; a company that has operated across the Indo-Pacific and forged a reputation for credibility, innovation, quality and reliability.
View bioWho we are
Unparalleled in-market intelligence and expertise through collaboration.
Ghost Dynamics is a strategic delivery consultancy that helps organisations access new opportunities and accelerate growth.
While others talk about future frontiers in market opportunities and business expansion, we're actually creating the solutions and opening the doors to get you there.
Expanding into new markets isn’t just about ambition—it’s about execution. Ghost Dynamics helps businesses access, land, and scale in the Indo-Pacific, bringing together deep market insight, trusted networks, and hands-on delivery to turn opportunities into sustainable growth.
Born in New Zealand's dynamic landscape and connected to the world, we combine strategic thinking with practical expertise to drive meaningful expansion across oceans. Our team has decades of experience working with both the New Zealand Government and international partners to support exporters at scale—whether shaping national export and go to market strategies or directly helping businesses market and sell their products overseas. We understand the complexities of international growth and operate at the intersection of strategy, execution, and results.
From market entry strategy to hands-on go to market support, Ghost Dynamics moves at pace to help you break into new markets and scale with confidence. The next frontier in global growth is within reach—we’re here to help you get there, faster.
Our exclusive partnership with The Asia Group gives Kiwi businesses an on-the-ground competitive edge.
The Asia Group (TAG) is a dynamic strategic affairs and policy consulting firm with deep roots in government and private sector Indo-Pacific expertise, specializing in market entry, expansion, and risk management. Headquartered in Washington, DC, and with offices across major Asian cities, including New Delhi, Mumbai, Hanoi, Tokyo, Shanghai, Hong Kong, and Bangkok. TAG's team of over 100 experts delivering successful outcomes in policy, trade, law, crisis management, and investment consulting throughout the Indo-Pacific region.
The Asia Group brings deep credibility at the intersection of corporate strategy and public policy, providing businesses with the insights and foresight needed to navigate complex global markets. With a dedicated team of multi-disciplinary experts, they deliver rigorous, value-added analysis, connecting policy trends with commercial impact to help businesses make informed, strategic decisions. They have decades of experience with:
- Regulatory navigation: Ensuring smooth, compliant market entry.
- Strategic partnerships: Connecting NZ businesses with trusted Indian and Indo-Pacific distributors, buyers, and government contacts.
- Real-time market insights: Helping exporters adapt to shifting economic conditions and trade policies.
Their proprietary 10+ years of global data illuminate how companies across diverse industries respond to geopolitical shifts and policy developments, offering a competitive edge for businesses expanding into high-growth regions like India.
Get in touch
Let’s Start the Conversation
Whether you're just beginning to explore new markers, or ready to land and grow — we’re here to help you move forward with clarity, confidence, and with the right partners by your side.
